Facebook Certified Marketing Science Professional

Professional-level exam about using data, insights and measurement to make informed marketing recommendations.

Certification Exam Content Outline

Assess (24%)

• Reconcile business goals with KPIs and analysis plans
• Apply concepts required to inventory and monitor existing data sources
• Evaluate differences in measurement methodology across channels
• Communicate assumptions based on situation assessment
• Validate data quality

Hypothesize (18%)

• Determine a variable for testing
• Determine a measurement approach
• Apply concepts required to formulate a hypothesis to be proven or disproven
• Determine actions based on hypothesis validation/invalidation

Recommend Measurement Solutions (15%)

• Make decisions required to design a test addressing the hypothesis
• Recommend an appropriate Facebook or partner measurement solution
• Determine feasibility to move forward with a measurement solution

Perform an Analysis (16%)

• Interpret statistical outputs
• Analyze data using statistical methods
• Analyze data using exploratory methods
• Make decisions and judgments required to create data visualization methods
• Make decisions and judgments required to write a simple script or query to extract and manipulate data

Generate Insights (14%)

• Make decisions and judgments required to synthesize the results from statistical and data analyses
• Apply concepts required to prove or disprove the hypothesis
• Evaluate the success of the measurement approach

Make Data-Driven Recommendations (13%)

• Make recommendations for future campaigns based on insights
• Determine iterative measurement opportunities based on insights
• Determine opportunities beyond the scope of the measurement approach