This exam identifies candidates who possess advanced competency in the strategic skills needed to develop insight-driven creative briefs, inspire and improve the impact of mobile creative, and drive better results on Facebook, Instagram and Messenger.
Certification Exam Content Outline
Mobile Fundamentals (32%)
Outline consumers' shift to mobile and Facebook's position within the shift to creative teams.
Select which Facebook capabilities and products map to which of the various components of the marketing funnel.
Demonstrate understanding of how to brief for mobile creative within an overall creative brief.
Explain principles of high-quality and effective mobile creative.
Research & Insights (32%)
Given a client's business objectives, determine the appropriate Facebook marketing objectives.
Explain how creative and Facebook capabilities effect campaign delivery.
Define the Facebook resources and capabilities available to inform the creative development process.
Demonstrate how Facebook resources or capabilities can be used to develop creative better suited to specific verticals and desired target audiences.
Given Facebook data, determine the relevant insights to include in a creative brief.
Brief Development (16%)
Given campaign objectives (awareness, consideration, or conversion) and KPIs, explain how Facebook products and capabilities can improve creative development and influence campaign delivery and outcomes.
Given a client's business objectives, decide which Facebook audience targeting capabilities to utilize in development of the creative brief.
Evaluation & Measurement (20%)
Classify Facebook measurement solutions that are used to evaluate creative and campaign across different phases of creative and campaign development.
Given a creative sample, critique quality and effectiveness from a mobile perspective.
Given Facebook creative and campaign measurement results, determine key findings with regard to impact and efficacy of creative and campaign.
Given Facebook creative and campaign measurement results, determine recommended modifications.
Skills You Will Gain
> Facebook Marketing
Who is this Program for?
Strategy professionals with experience developing creative advertising strategies on Facebook, Instagram and Messenger for brands.